Female Focus
#BeTheRoleModel

Female Focus
#BeTheRoleModel

NatWest and Getty Images are working together to create a more realistic visual representation of female entrepreneurs.

The UK’s famous spirit of entrepreneurship is resolute, despite one of the toughest years in recent history, which has had a disproportionate impact on female entrepreneurs. The International Monetary Fund has cautioned that Covid-19 threatens to roll back the past 30 years of economic gains for women.

This is one of the reasons why NatWest, in partnership with Getty Images, is launching a nationwide movement this month to tackle stereotypes of female founders and help create a more diverse and inclusive visual landscape that shows entrepreneurs as they really are.

Nominate a female business owner – or yourself, if you are one – to help NatWest and Getty Images create a truly representative library of images that champions successful female entrepreneurship.

Help us find the faces of contemporary female entrepreneurship by writing 100 words or less to nominate your #BeTheRoleModel choice. Tell us how they are inspirational. Fifteen prize packages are available, including coaching sessions and a photoshoot with Getty Images.

Entries must be received by Friday 12 March 2021. Terms and Conditions apply. Entrants must be 18 or over. Details of nominator to be taken within application form. Prize package is non-transferable. On accepting the prize, winner agrees to take part in promotion – for more details, please visit our Terms and Conditions.

Submissions will be judged by a respected industry panel, and the winning businesses will receive a bespoke package of upskilling and support. All images will sit within the Getty Images library.

The prize package for the 15-winning female-led enterprises is as follows:

• Professional portraits taken by Getty Images, to sit within the Getty Images library and free for you to use for your own marketing
• 1:1 session with an Acceleration Manager to assess their needs and connect them to bespoke support
• Coaching sessions with either an Entrepreneur Accelerator Manager or Scale Up Accelerator Manager
• Regular financial health checks with a local NatWest Business Growth Enabler for up to one year after receiving the prize
• Support and expertise from the bank’s network and mentors

To kickstart the campaign, we selected 15 customers who we think are inspirational in their field. You can read all about them below.